The Philosophy - Bones of the Brand

A piece you bought for a wedding is still a piece you reach for ten years later, because it was never really "bridal." It was just extraordinary. That's the whole idea. Four things that remain constant, regardless of what I'm making: The fabric leads. I begin with the cloth, as opposed to a sketch. What does it want to become? A Chanderi already has a nature. My job is to follow it, not override it. Nothing synthetic, ever. Indian handloom has had centuries to become what it is. I see no reason to improve on it with polyester. More than a philosophy statement; this is a making decision. And making decisions are the ones that actually show up in the garment. The strength is in the base. Good food doesn't need a heavy hand with the spices. When the heart of the recipe is strong, it speaks for itself. I am not minimal nor maximal. When a design calls for ornamentation, I don't hold back. When it doesn't, I don't reach for it. The work earns what it uses. Made for the long keeping. A garment coded to an occasion already knows when its life ends. I make pieces for women to decide all the ways they'll wear something. Permanence lives in the seam, the hem, the kaarigari. It's there or it isn't, and you can always tell.